DFC ERGO Well being Insurance policies Ltd., formerly referred to as Apollo Munich Health Insurance Company, has declared the start in their new brand name campaign Negative News Great news’. The campaign functions actor Nawazuddin Siddiqui and talks with regards to the acquisition of Apollo Munich by HDFC Ltd. in the overall Insurance coverage sector and the means it will eventually reward the existing and also the new customers of HDFC ERGO Wellbeing.
Conceptualized by Mullen Lintas, the Negative Information - Good News’ marketing campaign builds a narrative via two campaign films close to people who may have encountered health emergencies. The movies feature Nawazuddin in a very double function as two diverse journalists a person who reviews the Badnews for youunfortunate functions that people today need to confront due to a health and fitness crisis and one other who counters him to provide The excellent news’ of Apollo Munich (now remaining renamed to HDFC ERGO Health) and the broad suite of Rewards that happen to be now available to the customers, thanks to the acquisition. Full of humour, the video clips conclude Along with the tagline India is currently Feeling Better’ to spotlight Apollo Munich’s abilities and HDFC’s have faith in.
Commenting about the launch of your campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Well being Insurance Ltd reported, The acquisition of Apollo Munich Overall health Insurance policy by HDFC Ltd., led to the development of a brand new entity, HDFC ERGO Health and fitness Insurance policies. This merger will offer sizeable Rewards to our present & prospective buyers. Trust, Transparency and Fairness across all stakeholders are within the core of the complete HDFC Team and is a promise by HDFC ERGO Overall health Management to every one of our policyholders. Additional, a lot of HDFC ERGO Normal’s best methods, which include ten,000+ cashless community hospitals, field leading turnaround time for cashless claim settlement, seamless on the internet coverage issuance and 24x7 customer support helpline are now being adopted by HDFC ERGO Overall health to offer a appreciably improved experience to all our customers. Our new TVC continues to be strategically executed to be sure prospects are created perfectly aware of the benefits this acquisition provides them. We hope to provide this Good News’ and make our existing & new prospects experience superior.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas claimed, Our process was to create a high effects campaign to Express the most important news generally speaking Insurance plan of Apollo Munich currently being renamed to HDFC ERGO Well being and the advantages this acquisition will provide into the buyers. We needed provide the manufacturer a unique plan and put out a litter breaking marketing campaign. The starting point was that individuals only visualize Wellness Coverage after they come upon any an unfortunate incident connected with health and fitness about them. And also to Express this information, we roped in Nawazuddin Siddiqui. So the marketing campaign idea of Negative News Excellent news’ was born. We have been guaranteed this marketing campaign would just do that and also Develop a powerful resonance of HDFC ERGO Overall health with Wellbeing Insurance.